Scope of Mandate
SNS Health is a B2B and B2C online distributor of nutritional products and supplements. Although the company built impressive scale as a distributor, SNS saw longer term value creation by acquiring a portfolio of proprietary brands of its own, which would allow the company to scale from a valuation perspective much quicker, while leveraging the global distribution network it built.
IJW conducted a North America wide search for nutritional products and supplements provider that fit the acquisition thesis defined jointly by SNS Health and IJW. The campaign yielded several dozen targets, from which multiple bids were placed.
Ultimately, SNS Health decided to settle on acquiring a family of brands, Sproos, a leading collagen brand and, Heal & Co., a plant-based vitamin brand. In addition to sourcing, IJW assisted SNS Health in due diligence, negotiations and raising the debt financing necessary to consummate the transaction.