Shifting consumer behaviour and the evolution of consumer-focused business models are driving change in the consumer industry. IJW has decades of experience as both operators and investment bankers in the consumer industry and is here to help businesses navigate these changes while capturing value.

Our Process | Your Journey


The consumer industry is experiencing significant changes due to shifting consumer behavior and the evolution of consumer-focused business models. As a company with extensive industry experience as both operators and investment bankers, IJW is well-equipped to assist businesses in navigating these challenges and executing important transactions. Our expertise allows them to understand the latest trends, anticipate consumer demands, and identify new opportunities for value creation.

Our boutique firm works with Executives, Owners, Founders, Entrepreneurs, and more throughout all phases of their buying and selling journey.

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Our Consumers Experts

Giancarlo Petroro

CEO & Managing Director

Giancarlo is an experienced investment banker with extensive expertise in negotiation strategy, deal structuring and cross-border M&A transactions. As CEO & Managing Director, Giancarlo oversees all aspects of IJW & Co.’s business operations, including oversight of both the M&A Advisory and Valuation practices.

With an innovative approach towards deal structuring and negotiation strategy, Giancarlo has helped numerous clients successfully navigate complex M&A transactions. Over the last decade, he has advised founders, executives, and corporate boards on middle market transactions in the technology, consumer products, and business services sectors. He strives to cultivate long-term relationships with his clients based on trust and providing thoughtful strategic advice to help maximize value.

Giancarlo holds a Bachelor of Laws degree and a Juris Doctor, North American Common Law from the Université de Montréal, as well as a Master of Laws in Banking and Financial Law from Boston University School of Law. He is also a member of the New York State Bar and was a recipient of the prestigious M&A Advisor’s “40 under 40” Emerging Leaders Award.

Throughout his career, Giancarlo has built a reputation as a trusted advisor who combines business acumen with legal expertise. He is known for his analytical mindset, attention to detail, and ability to deliver customized solutions that meet his clients’ unique needs.

Giancarlo is an avid runner, passionate about cooking and a proud father of three children.

CEO & Managing Director

Sarina Gill

Senior Analyst, M&A

Sarina Gill is a driven Senior Analyst with a passion for finance and economics. She earned her Bachelor of Commerce degree from the prestigious Joseph L. Rotman School of Management at the University of Toronto, where she specialized in finance and economics. Sarina joined IJW in 2021 and is currently a Level I Candidate in the CFA program.

During her undergraduate studies, Sarina worked as a Research Assistant analyzing patent data alongside faculty members. She also held the role of Economic Development Student Intern for her municipality’s Enterprise Centre in Oakville, Ontario. In 2020, Sarina joined a financial commentary blog as an Equity Research Analyst, where her articles have been published and gained a following for her insightful analysis and clear writing style.

Sarina graduated with honors from the Joseph L. Rotman School of Management and was a member of the Dean’s List for academic excellence. With her diverse experiences, Sarina has acquired the necessary skills to excel as an analyst and has a bright future ahead in the finance industry.

Sarina enjoys spending time with her family and friends, being outdoors, exercising, traveling, reading, and listening to music. 

Senior Analyst, M&A

John Lee

Consumer Operating Partner

With over 20 years of experience in consumer goods, retail, and digital media, John is a seasoned executive and investment banker.

John is a co-founder and former President of Learning Curve International, a global manufacturer of leading developmental toy brands such as Lamaze and Thomas & Friends. He also co-founded Bambini Partners LLC, where he focuses on kids, family, and general consumer products and media investment banking.

With his extensive experience in the consumer goods industry, John is an expert in retail, digital media, and developmental toys. He has served on a number of for-profit and non-profit boards, including Fat Brain Toys, Melissa & Doug, Vyond, Winona Capital Advisor Board, The Eric Carle Museum of Children’s Story Book Art, and Kids-In-Distressed-Situations.

John holds a Bachelor’s degree in Consumer Psychology and Marketing from The College of New Jersey.

Consumer Operating Partner

Notable Consumer Clients